NOLS Google Display Ads

Web Design

The National Outdoor Leadership School (NOLS)
Graphic Designer
September 2016 - Present
Lander, Wyoming

Client: NOLS Marketing Department

Working with the Social Media Coordinator at NOLS I developed a comprehensive, systematic guide for the creation of Google Display Ads. The guide includes Photoshop templates for quick design iterations of ads, written rules, tips, and tricks. Some of the content within these guides includes statistics on tests for text, animation, photo type, design, and color. Through A/B testing, I have assisted NOLS in optimizing web display ads to increase reach among various audiences. 


Brand Story Ads Rebranded


coursefinder ads rebranded


campaign ads rebranded


Campaign Ads designed for the old NOLS brand