NOLS Google Display Ads
The National Outdoor Leadership School (NOLS)
September 2016 - Present
Client: NOLS Marketing Department
Working with the Social Media Coordinator at NOLS I developed a comprehensive, systematic guide for the creation of Google Display Ads. The guide includes Photoshop templates for quick design iterations of ads, written rules, tips, and tricks. Some of the content within these guides includes statistics on tests for text, animation, photo type, design, and color. Through A/B testing, I have assisted NOLS in optimizing web display ads to increase reach among various audiences.