Logo Development / Branding

Client:
Africa Trekking Company / Will Wamaru
Freelance Graphic Designer
January 2013 - Present
Worldwide

Print Layout

Company:
The National Outdoor Leadership School (NOLS)
Graphic Design Intern & Graphic Designer
March-August 2016 / September 2016-Present
Lander, Wyoming

Client: NOLS Alumni Department

The Friends Newsletter is a tri-annual piece sent out to NOLS graduates. I was involved in laying out the text and choosing appropriate photo's. I then coordinated with the printer to finalize the piece for mailing. I assisted with transitioning this piece from the old NOLS brand to the new NOLS brand.

Print Layout

Company:
The National Outdoor Leadership School (NOLS)
Graphic Designer
September 2016-Present
Lander, Wyoming

Client: NOLS Alumni Department

Print Layout

Company:
The National Outdoor Leadership School (NOLS)
Graphic Designer
September 2016-Present
Lander, Wyoming

Client: NOLS Development Department & Marketing Department

Working with the new NOLS brand, I completely redesigned the 50 page State of the School Report. The report is sent out to thousands of NOLS affiliates. Using Adobe Indesign, I created the publication for 2016 along with a template for designers to utilize when working on this piece in the future. 

Print Layout

Company:
The National Outdoor Leadership School (NOLS)
Graphic Design Intern & Graphic Designer
March-August 2016 / September 2016-Present
Lander, Wyoming

Client: NOLS Development Department

NOLS Planned Giving mailer is sent out bi-annually as a friendly reminder for donations. The piece brings memories of previous NOLS courses to life and shares the importance of continuing these life changing courses through donations that will go towards the courses for future generations. I was given the opportunity to work with the old NOLS brand and the new NOLS brand, transitioning the NOLS Planned Giving Mailer to the new brand. 

Print Layout

Company:
The National Outdoor Leadership School (NOLS)
Graphic Designer
September 2016-Present
Lander, Wyoming

Client: NOLS Risk Services Department

The Wilderness Risk Management Conference utilizes several print pieces, including an announcement card, brochure, program, and social media images, to advertise the conference. I had the opportunity to design the digital illustration, using Adobe Illustrator, for the Wilderness Risk Management Conference in 2017 in Portland, Maine. In addition, I laid out the brochure for the 2016 conference. Currently, I am working on rebranding the Wilderness Risk Management Conference materials, incorporating the style of a new logo designed by a fellow designer. 

Print Layout

Company:
The National Outdoor Leadership School (NOLS)
Graphic Designer
September 2016-Present
Lander, Wyoming

Client: NOLS School Wide

Print Layout

Company:
The National Outdoor Leadership School (NOLS)
Graphic Designer
September 2016-Present
Lander, Wyoming

Client: NOLS Development Department

The New Donor Welcome Packet is sent out to donors who have recently sent a donation for the first time. Within the packet is a thank-you card and an informational pamphlet outlining donations over the recent years. I created a paper cut-out piece using Adobe Photoshop to replicate the new NOLS brand through an illustrative style for the thank-you card. The paper cut-out illustration was well received by the school and turned into a smaller folded thank-you card for the Executive Director of NOLS. Through my work on the informational pamphlet, I created standard guidelines for graphs used in NOLS print and digital pieces. The pamphlet was designed to show data clearly by creating differentiation between graphs.

Print Layout

Company:
The National Outdoor Leadership School (NOLS)
Graphic Design Intern & Graphic Designer
March-August 2016 / September 2016-Present
Lander, Wyoming

Client: NOLS Admissions & Marketing Department

The Student Handbook is a piece sent out to perspective students heading out on a wilderness course. The handbook outlines the rules and guidelines for the course. As an intern I was given the opportunity to work with NOLS' Senior Graphic Designer to create an appealing layout for the book. I then developed an illustrative style, and created each illustration in the book adjusting the layout when needed.  Then I was hired on as a full time graphic designer and assigned to redesign the Student Handbook in the new brand. 

Print Layout

Company:
The National Outdoor Leadership School (NOLS)
Graphic Design Intern
March-August 2016
Lander, Wyoming

Client: NOLS Alumni Department

The Leader publication is a tri-annual piece distributed to Alumni of the school. The piece includes stories from past students and helpful tips for the backcountry. I assisted the lead graphic designer of this magazine with illustrations and layout of pages. 

Print Layout

Company:
The National Outdoor Leadership School (NOLS)
Graphic Design Intern
March-August 2016
Lander, Wyoming

Client: NOLS Environmental Sustainability & Stewardship Department

Working with a team of interns from various departments I assisted in the planning and design of a weeklong event leading up to Earth Day 2016. We prepared a Sustainability Kit for each department of the National Outdoor Leadership School to bring awareness to employees about energy use at the schools headquarters. The kits contained handmade seed bombs and energy bars in conjunction with an informational pamphlet, reminder tents containing information on computer energy use, and labels to be placed next to light switches. Posters were also generated to advertise an internal event to clean up tumble-mustard at Sinks Canyon and a Community Earth Day celebration.

Salve Regina University
Portfolio

Objective: Develop a personal brand identity system to promote your design work. Brand personal stationary, envelopes, business cards, resume, and a takeaway item to display a cohesive design representative of your work.

Print Layout

Company:
Colourworks
Design Intern
June-August 2014
Cape Town, South Africa

Client: Colourworks

Colourworks offers "Strategic Brand Experiences" to clients. One focus of the company is assisting clients with social media. I designed an accordion style booklet displaying social media statistics, and advertising the social media management Colourworks offers to clients. The book is passed out to current and prospective clients.

Logo Development Rebrand

Company:
Colourworks
Design Intern
June-August 2014
Cape Town, South Africa

Client: Cherry Blossom Communications

Cherry Blossom contacted Colourworks for a company re-brand. The client felt the previous logo and brand was girly, childish, and unsophisticated. The objective was to create a more sophisticated visual brand for the growing business, still incorporating the idea of a "cherry blossom" with a more mature feel. The featured logo is of my designs, which the client selected as the final brand logo.

Print Layout Design

Salve Regina University
Graphic Design III

Objective: Choose a social cause or global issue. Then research statistics of the issue organizing the information into an infographic.

Brand Identity

Company:
Artinium Design, Inc.
Graphic & Web Design Intern
January - May 2015
East Greenwich, Rhode Island

Client: Surface Flooring & Fabric Gallery

Artinium Design, Inc. was contacted to develop a brand identity for the startup interior design company, Surface Flooring & Fabric Gallery. Working together with the Senior Designer I developed several logo designs, which were sent to the client for review. The featured logo was my design chosen by the client to be displayed on the clients new building space, business cards, and postcards.

Print Layout Design

Salve Regina University
Graphic Design II

Objective: Develop a concept for a magazine. Create a small scale magazine with cover, contents page, and several spreads. I developed a magazine targeting college students looking to study abroad. The magazine would feature a different country or city every month informing students about the culture. The magazine would be simple, but give enough information for a student to decide if the country or city was a good match for them to study in.

Print Layout Design

Salve Regina University
Graphic Design II & III

Objective I: Research the work of a famous architect. Create a poster for an upcoming lecture series on the architect using the style of the architect and the proper typographic hierarchy.

Objective II: Research the work of a famous photographer. Create a poster for an upcoming exhibition on the photographer without using any photography of the artist, only typography.

Conceptualization of a Restaurant in Nairobi, Kenya

Company:
Colourworks
Design Intern
June-August 2014
Cape Town, South Africa

Client: @126

@126 is an architecture company developing a brand identity concept for a pizza restaurant in Kenya called "Pizza Pamojo." The concept of the brand revolved around the idea of a "third place" away from home and work to connect people through togetherness and friendship with an African flare.

Company: Colourworks Design Intern, Cape Town, South Africa, June-August 2014

Client: She EO

She EO is a network of entrepreneurial business woman. She EO hosted a "Women's Month Celebration" for these women, which I designed the e-vite for.

Company: Colourworks Design Intern, Cape Town, South Africa, June-August 2014

Client: AV Alliance

AV Alliance is an internationally known network of "event equipment and rental companies." Colourworks manages the companies social media, guiding AV Alliance through several social media workshops. I designed the presentation presented to AV Alliance for a social media workshop during July 2014.

Print Layout Design

Campus Activities Board Posters
Salve Regina University
 

Logo Development

Company:
Artinium Design, Inc.
Graphic & Web Design Intern
January - May 2014
East Greenwhich, Rhode Island

Client: Liquid Separation, Inc.

Artinium Design, Inc., a graphic communications studio was asked to develop a logo for a water filtration company. The client requested a bold logo with heavy focus on an iconic symbol dictating the idea of filtration. Working with a team of designers we brought various ideas together to create the featured logo option for the client.

Company: Colourworks Design Intern, Cape Town, South Africa, June-August 2014

Client: Allan Gray

Allan Gray is a financial investment company bringing employees together through the creation of a "Dream Wall." Colourworks used a survey of employee dreams to create a visual display. I was responsible for designing a concept based on the look and feel of Allan Gray's corporate brand.

Logo Development

Company:
Artinium Design, Inc.
Graphic & Web Design Intern
January - May 2014
East Greenwhich, Rhode Island

Client: Davenport Law Firm

Working with the Senior Designer of Artinium Design, Inc. I developed the following clean, sophisticated, corporate logo options, which were presented to the client.

Company: Colourworks Design Intern, Cape Town, South Africa, June-August 2014

Client: Julian Richfield Communications

The client was in need of logo artwork. I recreated the logo digitally and matched the appropriate Pantone colors for the company brand. The company then requested a design for an email signature and template.